Which innovative retail strategy, launched in 1995, revolutionized book selling by creating an online marketplace that would eventually become the world's largest book retailer?

In the world of publishing and literature, technological advancements have transformed how books reach readers. From traditional bookstores to digital platforms, the retail strategies of book sellers have evolved dramatically over the decades. This trivia question explores a pivotal moment in book retail history that changed how millions of people discover and purchase literature.

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Barnes & Noble's 'Readers' Advantage' membership program
Amazon.com, which began exclusively as an online bookstore
Borders' 'Preferred Reader' loyalty system
Book-of-the-Month Club's transition to digital subscriptions