Which Broadway show first implemented the groundbreaking 'Phantom Fan Rewards' digital loyalty program that revolutionized performing arts marketing by offering exclusive content and priority ticketing?

The performing arts industry has embraced innovative marketing strategies to boost ticket sales and audience engagement. Broadway shows in particular have pioneered digital customer loyalty programs that transformed how theaters connect with audiences. Test your knowledge about one of the most successful theater marketing campaigns that changed the performing arts landscape and set new standards for customer engagement in live entertainment.

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The Phantom of the Opera
Hamilton
Wicked
The Lion King