Which failed product launch involved extensive market research that showed consumers disliked it, but executives launched anyway, resulting in a $30+ million loss in 1985?

Even the most successful companies sometimes miss the mark with product launches. This trivia explores one of the most infamous product flops in business history, examining what went wrong from a strategic perspective. Understanding these failures provides valuable insights into product development, market research, and brand management - all crucial aspects of business strategy that executives and product managers should consider before bringing innovations to market.

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New Coke
Apple Newton
Microsoft Zune
Amazon Fire Phone