Which major sports brand pioneered the first widespread implementation of 'Virtual Try-On' technology that allows customers to digitally sample how shoes would look on their feet using AR?

The sporting goods retail landscape has transformed dramatically in the digital era. Top athletic brands have embraced technology to create immersive shopping experiences, personalized product recommendations, and seamless omnichannel journeys. This trivia tests your knowledge about a groundbreaking retail technology implementation that changed how customers interact with products before purchase.

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Nike with its SNKRS app AR feature
Adidas with its 'AR Sneaker Drop' platform
Under Armour with its 'UA FitRight' technology
Puma with its 'Virtual Fitting Room' experience