Which pharmaceutical company first pioneered the use of augmented reality (AR) in their product marketing to help physicians visualize drug mechanisms of action in 3D?

In the competitive world of medical devices and pharmaceuticals, marketing strategies can make or break a product's success. This trivia question focuses on a groundbreaking marketing campaign that changed how medical products are presented to healthcare professionals and patients. Test your knowledge about innovative approaches in medical product marketing that bridged the gap between complex medical information and consumer understanding.

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Pfizer with their Xeljanz AR experience (2017)
AbbVie with their Humira treatment visualization platform (2016)
Novartis with their ViaOpta app for eye disease treatments (2014)
Merck with their Keytruda immersive oncology platform (2018)