Which famous global brand named itself after a mythological figure specifically because market research showed the name evoked qualities of 'victory' and 'achievement' to consumers?

Throughout history, mythology and folklore have been powerful tools in retail marketing. Brands often leverage these ancient stories to create memorable campaigns, establish brand identities, and connect with consumers on a cultural level. From Nike's winged goddess to Starbucks' siren, mythological elements permeate our consumer landscape. Test your knowledge about how ancient myths have shaped modern retail strategies and consumer behavior.

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Nike (Greek goddess of victory)
Ajax (Greek hero from the Trojan War)
Mercury (Roman messenger god)
Hermes (Greek god of commerce and trade)