Which retail technology innovation first allowed companies to accurately map customer demographics by zip code for targeted store placement?

Retail technology has transformed how companies understand and leverage geographic data to optimize their business operations. From site selection to customer targeting, geographic information systems (GIS) have become essential tools in modern retail strategy. This poll tests your knowledge about a significant technological innovation that changed how retailers analyze location-based data for business decisions.

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ESRI's ArcGIS Retail Analyst (1999)
IBM's Retail Location Intelligence Suite (2003)
Microsoft's GeoFlow for Excel (2008)
Google's Retail Mapping Platform (2005)