Which revolutionary retail innovation did Broadway theaters first implement in 2015 that increased merchandise revenue by an average of 27% across participating venues?

The performing arts industry has evolved its retail experiences significantly in recent years. From traditional theater gift shops to immersive digital marketplaces, arts organizations have reimagined how audiences engage with merchandise and memorabilia. This poll tests your knowledge of a groundbreaking retail innovation that changed how performing arts venues approach merchandise sales and audience engagement.

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