Which famous author pioneered the use of an interactive digital marketing campaign with online puzzles and real-world treasure hunts to launch their novel, creating unprecedented pre-release engagement?

The publishing industry has evolved dramatically in how books are marketed to readers. From traditional publicity tours to innovative digital campaigns, publishers and authors have developed increasingly creative strategies to launch books into bestseller territory. This trivia question explores one of the most innovative product launch strategies in literary history that changed how books reach audiences.

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• J.K. Rowling for 'The Casual Vacancy'
• Dan Brown for 'The Da Vinci Code'
• Stephen King for 'Under the Dome'
• George R.R. Martin for 'A Dance with Dragons'

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