Which famous athlete was the first celebrity to appear on the Wheaties cereal box, launching the brand's iconic 'Breakfast of Champions' campaign in 1934?

Many celebrities have become the face of major retail brands, creating some of the most memorable advertising campaigns in history. But how well do you know which stars were the original ambassadors for iconic products? Test your knowledge of celebrity brand partnerships that changed retail marketing forever and set new standards for product endorsements.

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Lou Gehrig
Babe Ruth
Jesse Owens
Jack Dempsey