Which e-commerce platform launched a controversial 2018 rebrand featuring a logo based on the Norse mythological symbol 'Othala rune' but quickly changed it after backlash over the symbol's appropriation by neo-Nazi groups?

In the world of e-commerce, many brands leverage mythology and folklore to create compelling brand identities and marketing narratives. These ancient stories resonate with customers on a deep psychological level, creating memorable associations and emotional connections. Test your knowledge about how legendary tales have influenced modern digital marketing strategies and brand development in the online retail space.

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Shopify
Etsy
Rebag
Wayfair