Which transportation company pioneered the concept of 'inverse surge pricing' as a marketing strategy, intentionally lowering prices during high-demand periods to gain market share?

Transportation companies are constantly innovating in their marketing approaches to stand out in a competitive industry. From airlines to ride-sharing services, from autonomous vehicles to high-speed rail, marketing strategies in transportation can make or break a brand's market position. This trivia question explores a groundbreaking marketing campaign that redefined industry standards and captured public imagination in an unexpected way.

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Lyft with its 'Prime Time Reversal' campaign in 2018
Uber with its 'Demand Dampening' initiative in 2017
Bird Scooters with its 'Rush Hour Rewards' program in 2019
Tesla with its 'Commuter Incentive' pricing model in 2020