Which 1999 film pioneered viral marketing in the entertainment industry with its 'Is it real?' advertising campaign that included mysterious websites, fictional missing persons reports, and documentary-style promotion?

The way movies and TV shows are advertised to audiences has dramatically evolved over the decades. From simple posters and trailers to elaborate transmedia marketing campaigns that blur the lines between fiction and reality. This poll tests your knowledge about one of the most innovative advertising campaigns in film history that changed how studios promote their entertainment products.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

• The Blair Witch Project
• The Matrix
• Fight Club
• The Sixth Sense

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