Which religious organization launched the groundbreaking 'I'm a Mormon' advertising campaign in 2011, featuring diverse members to change public perception?

The intersection of religion, philosophy, and commerce has created unique marketing approaches and brand identities over centuries. From ancient religious texts as the first 'brand manuals' to modern spiritual merchandise empires, religious organizations have pioneered many marketing techniques we see today. Test your knowledge about how spiritual institutions have branded themselves and created customer loyalty through the ages!

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The Church of Jesus Christ of Latter-day Saints
Jehovah's Witnesses
Scientology
Seventh-day Adventist Church