Which children's book character became a revolutionary retail mascot for Barnes & Noble in the 1990s, helping pioneer their in-store customer loyalty program?

In the publishing world, mascots have played a significant role in brand recognition and customer loyalty. From bookstore chains to publishing houses, these iconic characters have helped build lasting connections with readers of all ages. This trivia question explores one of the most successful brand mascots in literary retail history and its impact on customer engagement and product innovation. Test your knowledge of the business side of literature!

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Clifford the Big Red Dog
The Very Hungry Caterpillar
Curious George
The Cat in the Hat