Which digital marketing strategy did NASA NOT employ to build public engagement for the James Webb Space Telescope before its launch?

NASA's James Webb Space Telescope (JWST) represented one of the most significant product launches in astronomy history. The $10 billion observatory required unprecedented public engagement and stakeholder communication strategies. This poll tests your knowledge about the innovative digital marketing campaign that helped build public excitement and support for this groundbreaking scientific instrument before its Christmas Day 2021 launch.

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An interactive 3D model website allowing users to explore the telescope's components and understand their functions
A TikTok partnership featuring celebrity astronomers creating viral challenges about the telescope's capabilities
A 'Where's Webb' tracker allowing the public to follow the telescope's journey to its final orbit in real-time
A series of behind-the-scenes YouTube videos showing the engineering and testing processes