Which celebrity's beauty brand is known for its distinctive millennial pink packaging that became a major influence in retail design and helped define an aesthetic era?

The world's most famous personalities often build personal brands as recognizable as major corporations. From distinctive color schemes in their product lines to visual identities that span their careers, celebrities strategically use color psychology to connect with fans and consumers. Test your knowledge about how the biggest names in entertainment, sports, and business have leveraged color in their brand positioning and product design.

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Kylie Jenner (Kylie Cosmetics)
Rihanna (Fenty Beauty)
Lady Gaga (Haus Laboratories)
Selena Gomez (Rare Beauty)