Which innovative market research methodology, first widely adopted by Broadway producers around 2014, uses biometric measurements to gauge authentic audience reactions to performances?

In the performing arts industry, market research plays a crucial role in understanding audience preferences and behaviors. Theaters and production companies invest significantly in research methodologies to ensure shows resonate with their target audiences. This trivia question focuses on a groundbreaking market research technique that revolutionized Broadway production decisions in the 2010s. Test your knowledge of how data analytics transformed the performing arts landscape!

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Neuro-Response Testing (NRT)
Post-Show Digital Surveys (PSDS)
Audience Demographic Mapping (ADM)
Dynamic Ticket Pricing Analysis (DTPA)