Which CEO pioneered the concept of 'starchitecture' as a marketing strategy, transforming their architectural firm into a global brand through celebrity status and distinctive design language?

In the competitive world of architecture, branding and marketing play crucial roles in distinguishing firms from their competitors. This trivia question focuses on a famous CEO who revolutionized how architectural services are marketed globally. Test your knowledge about the intersection of architecture and marketing strategy!

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Bjarke Ingels (BIG)
Frank Gehry (Gehry Partners)
Zaha Hadid (Zaha Hadid Architects)
Norman Foster (Foster + Partners)