Which major consumer brand formed an unprecedented $10 million partnership with the Broadway musical 'Wicked' in 2011, creating themed products and helping the show reach new audience segments?

The performing arts world increasingly relies on brand partnerships and endorsements to fund major productions and expand audience reach. These collaborations can introduce theatrical experiences to new demographics and provide financial stability for productions. Test your knowledge about one of the most successful brand partnerships in Broadway history that changed the game for theatrical marketing and audience engagement.

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MAC Cosmetics
Coca-Cola
American Express
Target