Which language learning company famously rebranded with the storytelling approach 'Make language your superpower' in 2019, shifting from academic positioning to emphasizing real-world communication skills?

In the world of language learning apps and tools, brand storytelling plays a crucial role in market differentiation. The way companies position their linguistic products often involves careful narrative crafting that resonates with their target audience's aspirations. This poll tests your knowledge about a significant brand storytelling pivot in the language learning industry that transformed a company's market position.

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Duolingo
Babbel
Rosetta Stone
Memrise