Which gaming company was the first to launch a fully functional virtual reality retail store where players could purchase physical merchandise using their in-game avatars?

The gaming industry has been at the forefront of virtual reality technology, but retail integration within virtual worlds has created new shopping experiences for gamers. Major gaming companies and retailers have partnered to create innovative shopping experiences within virtual environments. Test your knowledge about how retail has evolved in gaming and virtual worlds!

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Epic Games (Fortnite)
Roblox Corporation
Sony Interactive Entertainment
Nintendo