Which presidential campaign was the first to use a centralized online store that sold over $30 million in branded merchandise, pioneering digital product marketing in politics?

Throughout American political history, presidential campaigns have created some of the most memorable branded merchandise and marketing strategies. From campaign buttons to yard signs, these products have evolved into sophisticated marketing tools that help shape public perception and rally supporters. Test your knowledge about the innovative product strategies that have defined presidential campaigns in recent decades.

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1996 campaign
Donald Trump's 2016 campaign