Which film is credited with establishing the modern 'saturation booking' strategy, where movies are released simultaneously across thousands of theaters with massive advertising campaigns?

The entertainment industry has pioneered some of the most innovative advertising techniques in history. From product placements to viral marketing campaigns, studios have constantly pushed the boundaries of how to promote their content. This trivia question explores a significant turning point in film advertising strategy that changed how blockbusters are marketed worldwide. Test your knowledge of the business side of Hollywood!

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