Which sporting goods retailer first introduced virtual reality fitting rooms allowing customers to test equipment in simulated environments before purchasing?

The sporting goods industry is constantly evolving with technological innovations to enhance athlete performance and consumer experience. Major brands invest millions in developing cutting-edge retail concepts that blend digital technology with physical shopping. Test your knowledge about a groundbreaking retail innovation that changed how customers shop for sports equipment.

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Nike with their 'Nike Pro Performance Labs' in 2018
Adidas with their 'Virtual Arena' concept stores in 2019
Dick's Sporting Goods with their 'House of Sport' concept in 2021
Under Armour with their 'Performance Centers' in 2020