Which major sports retailer first introduced the concept of in-store 'test zones' where customers could try equipment on actual playing surfaces (basketball courts, running tracks, climbing walls) before purchasing?

The sporting goods retail landscape has transformed dramatically over the past few decades, with brands adopting innovative strategies to stay competitive. This trivia question explores how a major sports retailer revolutionized the in-store shopping experience with a groundbreaking concept that changed how consumers interact with products before purchase. Test your knowledge of retail innovation in the sports industry!

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Nike Town
Decathlon
Dick's Sporting Goods
REI Co-op