Which celebrity's partnership with a fitness brand is credited with saving the company from bankruptcy and increasing sales by over 200%, pioneering the modern celebrity endorsement model?

Celebrity endorsements can transform brand visibility and sales in remarkable ways. The right partnership between a famous personality and a product can create marketing magic, driving unprecedented customer engagement and loyalty. This trivia question explores one of the most successful celebrity endorsement strategies in retail history that revolutionized how brands collaborate with famous people.

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Michael Jordan with Nike
Jane Fonda with her Workout brand
George Foreman with his Lean Mean Grilling Machine
Beyoncé with Pepsi