Which architectural firm pioneered the 'halo effect' store design concept for Apple, creating elevated product displays that revolutionized retail positioning and has since been widely imitated?

In the world of retail architecture, design decisions can dramatically impact consumer behavior and brand perception. The physical space where products are displayed and sold has evolved significantly over the years, with architectural innovations reshaping how brands position themselves in competitive markets. Test your knowledge about a groundbreaking retail design strategy that transformed an iconic brand's market position.

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Foster + Partners
Gensler
Bohlin Cywinski Jackson
Zaha Hadid Architects