Which famous tagline was used to market George R.R. Martin's 'A Song of Ice and Fire' series (later adapted as 'Game of Thrones') that perfectly captured its brutal narrative approach?

Publishing houses and booksellers have created some of the most memorable marketing taglines that helped turn good books into cultural phenomena. These concise phrases capture the essence of a book or author's brand, enticing readers and often becoming as recognizable as the works themselves. Test your knowledge of the marketing brilliance behind literary successes with this challenging trivia question!

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Winter is Coming
When You Play the Game of Thrones, You Win or You Die
You Win or You Die
In a world of ice and fire, no one is safe