Which entertainment product launch strategy pioneered the 'midnight release party' concept that became a cultural phenomenon and marketing standard for major franchise releases?

Product launches in the entertainment industry can create unprecedented levels of consumer excitement and cultural moments. From midnight release parties to global marketing campaigns, pop culture product launches have evolved into events that transcend mere retail transactions. This trivia tests your knowledge about one of the most significant product launch strategies that changed how entertainment products are released to the public.

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Apple's iPhone annual keynote events
Harry Potter book series midnight release parties, starting with 'Goblet of Fire' in 2000
PlayStation console launch events beginning with PS2 in 2000
Star Wars movie ticket pre-sales starting with 'The Phantom Menace' in 1999