Which celebrity endorsement deal is credited with saving a major brand from bankruptcy and increasing its market value by over $14 billion in just a few years?

Celebrity endorsements have become a cornerstone of modern marketing strategies, with brands investing millions to secure famous faces for their campaigns. These partnerships can dramatically increase brand visibility and consumer trust, but their actual ROI varies widely. Test your knowledge about some of the most influential celebrity endorsement deals in retail history and their market impact.

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Michael Jordan with Nike (Air Jordan line)
George Clooney with Nespresso
Taylor Swift with Diet Coke
Beyoncé with Pepsi