Which 1999 film pioneered viral marketing in the film industry with a fake 'missing persons' website that drove its massive box office success despite a modest $35,000 production budget?

Product marketing in the film industry involves complex strategies to maximize box office returns. Major studios often employ innovative tactics to create buzz and drive ticket sales. This trivia question explores one of the most successful product launch campaigns in recent film history that changed how movies are marketed worldwide.

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• The Blair Witch Project
• The Sixth Sense
• Fight Club
• The Matrix

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