Which innovative advertising technique helped the Broadway musical 'Hamilton' achieve unprecedented ticket sales even before its official opening?

In the competitive world of performing arts, effective advertising techniques can make or break a production's success. From Broadway shows to local theater productions, performing arts organizations must employ creative strategies to fill seats and build loyal audiences. Test your knowledge about the specialized advertising techniques used in the performing arts industry!

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Live-streaming snippets of rehearsals on social media platforms with targeted demographic advertising
Creating an immersive augmented reality app that let potential audience members 'preview' scenes from their homes
Implementing a controversial 'pay-what-you-want' pricing model for the first month of performances
Partnering with history museums nationwide for cross-promotional exhibits featuring life-sized character displays