Which streaming service pioneered the 'binge-release model' and then collaborated with Coca-Cola to revive a discontinued product for a show's third season?

The film and television industry has increasingly embraced brand collaborations to enhance viewer engagement and create additional revenue streams. From product placements to extensive merchandising deals, these partnerships have become sophisticated marketing strategies that extend the reach of entertainment properties. Test your knowledge of these strategic brand alliances that have shaped the modern entertainment landscape.

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Netflix (for 'Stranger Things' and New Coke)
Hulu (for 'The Handmaid's Tale' and Crystal Pepsi)
Amazon Prime (for 'The Boys' and Surge soda)
HBO Max (for 'Euphoria' and Tab Clear)