Which major natural products retailer faced significant consumer backlash in 2019 after introducing plastic-wrapped organic produce that was marketed as an 'eco-friendly initiative'?

The natural products industry has been at the forefront of sustainable packaging innovation. As consumers become more environmentally conscious, brands have had to rethink their product packaging strategies to reduce ecological footprints while maintaining product integrity. This trivia question explores a significant retail failure that changed the industry's approach to eco-friendly packaging.

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Whole Foods Market
Trader Joe's
Sprouts Farmers Market
Natural Grocers