Which gaming company first implemented a comprehensive big data analytics system to track virtual item purchases across multiple games, leading to the modern virtual marketplace model?

The intersection of gaming technology and retail has created innovative shopping experiences in virtual worlds. From in-game marketplaces to virtual reality shopping malls, gaming platforms have become significant retail channels with unique analytics challenges and opportunities. Test your knowledge about how gaming companies are transforming retail analytics and creating new customer experiences in digital spaces.

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Valve Corporation (with Steam Marketplace in 2012)
Epic Games (with Fortnite Item Shop in 2017)
Roblox Corporation (with Robux marketplace in 2008)
Sony Interactive Entertainment (with PlayStation Store in 2014)