Which pop culture phenomenon pioneered the 'shop-in-shop' retail concept that became a visual merchandising standard across department stores worldwide?

The entertainment industry has transformed retail strategies in fascinating ways, creating innovative shopping experiences for fans. From movie merchandise displays to music artist pop-up shops, entertainment properties have pioneered visual merchandising techniques that many retailers now adopt. Test your knowledge about a groundbreaking visual merchandising strategy that changed how products are displayed in stores worldwide.

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Star Wars (1977), which created dedicated merchandise corners in department stores with themed displays
Madonna's Material Girl clothing line (1985), which introduced branded clothing sections within larger retail spaces
Pokemon (1996), which first implemented the concept of dedicated branded merchandise areas within toy stores
Harry Potter (2001), which pioneered themed retail environments within bookstores for merchandise collections