Which pioneering e-commerce trend did Patagonia first implement that revolutionized environmental product marketing in the outdoor retail industry?

The natural world has increasingly influenced how eco-conscious retailers market their products. From biomimicry in product design to sustainability-focused messaging, brands are leveraging nature connections to appeal to environmentally aware consumers. This poll tests your knowledge about a groundbreaking retail strategy that transformed how outdoor and natural products are marketed online.

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Worn Wear program: An online marketplace for used Patagonia gear that extended product lifecycles and promoted circular economy principles
Virtual reality forest tours that allowed customers to experience the ecosystems their purchases would help protect
The 'Buy Nothing' Black Friday campaign that shut down their website and directed customers to local nature preserves instead
AI-powered sustainability scoring that gave each product a transparent environmental impact rating visible during online checkout