Which innovative retail technology first allowed Broadway theaters to implement dynamic pricing, resulting in a reported 20% increase in average ticket revenue since its widespread adoption?

The performing arts industry has embraced retail technology to enhance audience experiences and boost revenue. From virtual reality previews to AI-powered recommendation systems, theaters and performance venues are implementing innovative retail strategies. This poll tests your knowledge about a groundbreaking retail technology implementation that transformed how Broadway shows sell tickets and engage with audiences.

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Tessitura Network's integrated CRM and ticketing platform
Ticketmaster's Presence digital ticketing system
TodayTix's mobile rush ticket application
SeatGeek's price prediction algorithm