Which basketball legend signed a lifetime deal with Nike reportedly worth over $1 billion, creating a signature shoe line that continues to outsell those of active players?

Product endorsements have become a cornerstone of modern marketing strategy, with brands willing to pay millions for the right celebrity face. The right partnership can catapult a product to instant recognition, while a mismatch can become an expensive mistake. This trivia tests your knowledge of one of the most lucrative celebrity endorsement deals in history that transformed both the brand and the celebrity's business portfolio.

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Michael Jordan
LeBron James
Shaquille O'Neal
Kobe Bryant