Which streaming platform first pioneered the strategy of opening physical retail pop-up experiences that allowed fans to interact with sets and costumes from their original shows?

The entertainment industry has transformed how it markets content to consumers, particularly through streaming platforms. This trivia question explores an innovative retail marketing strategy that revolutionized how streaming services engage with their audiences and promote their original content. Test your knowledge about the intersection of film/television marketing and retail customer engagement in the digital era.

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Netflix, with their 'Netflix & Chill' promotional stores featuring Stranger Things and other hit show experiences
Amazon Prime, with their 'Prime Experience' shops featuring The Marvelous Mrs. Maisel sets and memorabilia
HBO, with their 'Westworld Experience' retail activation at technology conferences
Disney+, with their 'Disney+ Universe' shops featuring The Mandalorian merchandise and photo opportunities