Which traditional cultural practice inspired the brand identity of Airbnb's 2014 rebrand, resulting in their iconic 'Bélo' symbol that represents 'belonging anywhere'?

Traditional cultural elements are increasingly being incorporated into modern retail brand identities. This trend reflects both consumer desire for authenticity and brands' efforts to connect with cultural heritage. How well do you understand how traditional cultural symbols and practices have transformed into powerful brand positioning tools? Test your knowledge about a notable example that bridged ancient tradition with modern commerce.

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Ancient Celtic knotwork symbolizing eternal connection
Traditional Japanese ensō circles representing enlightenment and the universe
Ancient mapmaking and location pins combined with a heart symbol
Indigenous Australian dot painting techniques representing community