Which music streaming service pioneered the 'freemium' business model that revolutionized music retail by offering both free ad-supported and premium subscription tiers?

The music industry has undergone dramatic transformation with the rise of streaming platforms. Traditional retail models have been upended as digital platforms have become the primary distribution channel for music consumption. This trivia question explores a pivotal moment in music retail history that changed how consumers access and purchase music forever.

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Spotify
Apple Music
Tidal
Amazon Music