Which Broadway musical pioneered a groundbreaking brand collaboration by partnering with Apple in 2007, featuring its production and cast members in iconic silhouette-style iPod commercials?

The performing arts world frequently intersects with commercial brands through innovative collaborations that benefit both parties. Broadway shows, in particular, have created some fascinating brand partnerships that extend the theatrical experience beyond the stage while providing unique marketing opportunities for companies. Test your knowledge about these creative crossovers that have helped theatrical productions reach wider audiences while giving brands cultural cachet.

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Wicked
The Lion King
Spring Awakening
Rent