Which celebrity-brand collaboration broke retail records in 2018 by selling $72 million worth of product in just the first hour of release?

Celebrity brand partnerships have revolutionized marketing strategies across industries. These collaborations combine star power with product innovation, creating cultural phenomena that transcend traditional advertising. Test your knowledge about one of the most financially successful celebrity brand partnerships in retail history that changed how we view celebrity endorsements and product development.

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• Beyoncé's Ivy Park with Adidas
• Rihanna's Fenty Beauty with LVMH
• Kylie Jenner's Kylie Cosmetics with Ulta
• Dwayne Johnson's Project Rock with Under Armour

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