Which game's marketing campaign famously included a fictional documentary about an ancient civilization that led to conspiracy theories and was considered one of gaming's first major alternate reality games (ARGs)?

In the world of gaming, advertising campaigns can become legendary, driving cultural phenomena and changing how games are marketed forever. Some campaigns are so innovative they transcend gaming and become part of mainstream pop culture. This trivia question focuses on a revolutionary marketing campaign that redefined game promotion and created unprecedented buzz. Test your knowledge of gaming industry marketing history and see if you can identify this iconic advertising strategy that changed the game (pun intended)!

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Halo 2's 'I Love Bees' campaign
World of Warcraft's 'What's Your Game?' celebrity endorsement series
Fortnite's 'Black Hole' event that took the game offline for days
Grand Theft Auto V's interactive billboard campaign featuring fictional crime stories