Which presidential campaign was the first to effectively use social media as a major marketing strategy, creating a digital grassroots movement through platforms like Facebook and YouTube?

Throughout American political history, presidential campaigns have employed innovative marketing strategies that changed the game. From iconic slogans to groundbreaking media usage, these campaigns often pioneered techniques later adopted by corporate marketers. This trivia question focuses on a pivotal moment in political marketing history that transformed how candidates connect with voters and position themselves to the public.

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Hillary Clinton's 2016 campaign
John McCain's 2008 campaign