Which major sports retailer was the first to sign a widespread NIL (Name, Image, Likeness) deal program with collegiate athletes in July 2021?

The collegiate sports landscape transformed dramatically in recent years with the introduction of Name, Image, and Likeness (NIL) deals allowing student-athletes to profit from their personal brand. This change created a massive new market for sports retailers and brands to partner with rising stars before they turn professional. Test your knowledge about this groundbreaking shift in sports marketing that has reshaped how athletic brands approach talent acquisition and collegiate sports sponsorships.

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Nike
Adidas
Under Armour
Puma