Which unexpected brand collaboration in 2022 crashed websites and resold at up to 8x the original price within hours of release, creating one of the biggest pop culture retail moments of the year?

Brand collaborations have become a major trend in retail, with unexpected partnerships creating massive buzz and driving consumer engagement. From luxury fashion houses teaming up with fast food chains to sportswear giants collaborating with music icons, these strategic partnerships have redefined marketing in the pop culture landscape. Test your knowledge about one of the most talked-about brand collaborations that broke the internet and challenged traditional retail boundaries!

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Supreme x Tiffany & Co.
Crocs x Balenciaga
Stanley x Starbucks Pink Quencher
IKEA x Off-White