Which sports retailer first launched an AI-powered running shoe that adapts to individual running patterns in real-time using embedded sensors and machine learning?

The sports retail industry is rapidly transforming with AI technology that helps athletes track, analyze, and improve their performance. Leading brands are now embedding sophisticated sensors and AI algorithms into their products to provide personalized coaching and performance metrics. This revolution is changing how consumers interact with sports equipment and creating new opportunities for retailers to develop deeper customer relationships through data-driven personalization.

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Nike with its Nike Adapt BB self-lacing technology
Under Armour with its HOVR connected footwear
Adidas with its Futurecraft 4D printed midsoles
Asics with its Evoride Orphe smart running shoes